2019 Event Agenda
To be announced soon
2018 Event Agenda
| 8:00 AM - 9:00 AM | Registration Opens & Continental Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:00 AM - 9:10 AM | Welcoming Comments
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| 9:10 AM - 9:45 AM | Opening Keynote Conversation Presenters:
Dan Aversano, SVP, Ad Innovation & Programmatic Solutions– Turner/Turner Ignite
Noah Levine, SVP, Advertising Data & Technology Solutions - Fox Networks Group
Gabe Bevilacqua, SVP of Product Management, Advanced Advertising – Viacom
Interviewer: Tim Hanlon, Founder & CEO – The Vertere Group | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:45 AM - 10:25 AM | Panel Discussion: Programmatic TV Reality Check Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows. We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.
Moderator:
Joan FitzGerald, SVP, Advanced TV Global Partnerships – PremiumMedia360
Panelists:
Doug Hurd, Co-Founder, EVP Business Development– Clypd
Adam Helfgott, CEO – MadHive
Lorne Brown, CEO – Operative
Adam Gerber, SVP, Investment – Essence Sarah Foss, Chief Product Officer, Advertising Management Systems – Imagine Communications | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:25 AM - 10:40 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:40 AM - 11:25 AM | “Big Think” Presentation/Conversation: TV Attribution Presenter:
John Hoctor, Founder & CEO – Data+Math Sean Cunningham, CEO & President – Video Advertising Bureau Keith Kazerman, Group SVP, Client Solutions – Discovery Inc. Adam Gaynor, VP, Advertising and Data Solutions Sales - AMC Networks Graham Stanton, Co-Founder - Peloton | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:25 AM - 12:05 PM | Panel Discussion: Data-Enabled TV Ad Buying/Selling A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies. This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
Moderator:
Jim Spaeth, Managing Director – Sequent Partners/Jolt Solutions
Panelists:
Ben Tatta, Co-Founder & President – 605
Paul Alfieri, CMO – Cross MediaWorks
Lance Neuhauser, CEO – 4C Insights
Mike Rosen, EVP, Advanced Advertising and Platform Sales – NBCUniversal
Kelly Abcarian, SVP, Product Leadership – Nielsen
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| 12:05 PM - 1:15 PM | Networking Topic Table Lunch Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!
Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes.
Data-Enabled TV Advertising
Moderator: Alex Freed, Director, Client Solutions – 605 Data-Enabled TV Advertising
Moderator: Alice Sylvester, Partner – Sequent Partners/Jolt Solutions
Blockchain + TV Advertising
Tom Bollich, CTO – MadHive
The Future of Local TV Advertising
Rick Ducey, Managing Director – BIA/Kelsey Advanced TV Measurement & Data
Alan Wolk, Lead Analyst/Editor – TV[R]EV
TV & Video Data Management
Ryan Reed, Director of Innovation, TV and Video – Lotame Data-Driven Video Creative
Tal Chalozin, CTO & Co-Founder – Innovid
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| 1:15 PM - 1:50 PM | Post-Lunch Keynote Presentation/Conversation: Peter Naylor, SVP, Advertising Sales – Hulu Interviewer:
Jon Lafayette, Business Editor – Broadcasting & Cable
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| 1:50 PM - 2:30 PM | Panel Discussion: OTT, VOD & Non-Linear TV Advertising While sports and live events still command sizable linear audiences, the majority of “television” viewing in the US is now comprised of a collective of formerly “alternative” non-linear methods of consumption such as time-shifted DVR, cable VOD, over-the-top streaming, and via digital/mobile devices. What former Discovery Networks founder John Hendricks presaged in 2003 as “file-served television” is now mainstream viewing behavior – traditional TV business models be damned. Our panel of experts discuss the challenges and opportunities of advertising in the face of this (forever?) changed consumer dynamic.
Moderator:
Debby Ruth, Senior Vice President, Global Media and Entertainment - Magid
Panelists:
Chris Pizzurro, Head of Sales & Marketing – Canoe Ventures
Jim Wilson, President – Premion Peentoo Patel, Product Manager, DFP Video – Google Rob Weisbord, Chief Revenue Officer – Sinclair Mike Lawlor, SVP Client Services – FreeWheel | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:30 PM - 2:45 PM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:45 PM - 3:20 PM | “Big Think” Presentation/Conversation: Addressable Advertising Presenter:
Adam Lowy, Director, Advanced TV & Digital – DISH & Sling TV
Jamie Power, COO – One2One Media | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:20 PM - 3:50 PM | “Big Think” Presentation/Conversation: "Calling Bullsh*t, Truth or Fiction in TV Data" Using a fast-paced (Truth or B.S.?) format, TV analyst Alan Wolk will fire questions around hot topics at Inscape executives. Attendees of this special session will receive advanced copies of The State of Smart TV Advertising, an exclusive TV[R]EV report looking at how agencies, networks, brands and technology companies are utilizing screen-level metrics to change the TV landscape.
Presenters:
Jodie McAfee, SVP, Sales & Marketing – Inscape
Zeev Neumeier, SVP, Product – Inscape
Alan Wolk, Lead Analyst/Editor – TV[R]EV
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| 3:50 PM - 4:35 PM | Panel Discussion: TV/Video Measurement, Ratings & Currencies The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing advertising effectiveness has become decidedly more complex amidst an expanding yet splintering TV/video landscape. Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how advertisers can ultimately benefit.
Moderator:
Jane Clarke, CEO – Coalition for Innovative Media Measurement (CIMM)
Panelists:
Jay Prasad, Chief Strategy Officer – VideoAmp Dan Robbins, Chief Research Officer – Roku Helen Katz, SVP, Global Director, Analytics & Insight – Publicis Media Radha Subraman, EVP/Chief Research & Analytics Officer – CBS Television Network Aden Zaman, SVP, Strategy and Business Development – Samba TV Zeev Neumeier, SVP, Product – Inscape | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:35 PM - 5:00 PM | Closing Keynote Conversation: Tal Chalozin, CTO & Co-Founder – Innovid Interviewer: Tim Hanlon, Founder & CEO The Vertere Group | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:00 PM - 5:15 PM | Closing Thanks
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| 5:15 PM | End-of-Day Cocktails | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
