Mike Palmer was recently promoted to Chief Technology Officer at Masstech. Prior to that he was Vice President of Business Strategy at Masstech, where he was responsible for defining and overseeing the company’s strategies for expanding its position in its current markets and developing new technologies. Earlier, Palmer was VP and General Manager of the company’s News business unit, where he played a key role in driving the development of the first media asset management (MAM) system to deliver drag-and-drop inter-site sharing of news media between differing vendors’ production and newsroom systems, directly within the desktop interface of leading newsroom computer systems. This multiple award-winning innovation gives journalists rapid, easy non-disruptive access to content stored locally or at any bureau in their group. Palmer is an active member and spokesperson emeritus of the MOS Protocol Group, an organization which he led for nearly 15 years which was awarded a 2017 Technology and Engineering Emmy. Palmer is also a recipient of Broadcasting and Cable's Technology Leadership Award. Both awards recognize the impact of technical standards and highly integrated systems on the work done every day by thousands of journalists around the world. Before joining Masstech, Palmer was Director of ENPS Design and Integration Strategy at Associated Press (AP) where he was a leader in the evolution of that company’s newsroom computer system from a broadcast-oriented solution to one that handles multi-screen and online requirements. While at AP, Palmer worked on projects ranging from video back-haul and distribution technologies to newsroom editorial workflow and technical integration.