WideOrbit

EVP, Programmatic & Digital

Ian Ferreira (@IanFe) is EVP, Programmatic at WideOrbit and leads the engineering and product development of WideOrbit’s Programmatic TV Ad Exchange. In a decade-plus tenure at Microsoft, he led engineering teams to develop advertising products for web and application platforms, including the new MSN release and Microsoft Display Advertising’s Windows Ads-in-Apps ad solution. Ian was also chief architect of Microsoft Ad Exchange (formerly AdECN), where he built out technology and business strategy for scaling remnant inventory, and led engineering for Microsoft adCenter’s Paid Search products.