Arvato Systems North America

Broadcast Solutions Strategist

Joe Torelli recently joined Arvato Systems North America as their Broadcast Solutions Strategist. With his decades long experience in helping “birth” the first and second generations of digital non-linear editing technology we take for granted today, Joe now directs his attention to launching the third generation with VPMS, Arvato’s Media Asset Management solution, and EditMate, Arvato’s Adobe Premiere integration application. Prior to influential positions at Avid, Quantel, Apple, and most recently Comrex, Joe spent thirteen years as a cameraman/editor for NBC News covering world events. He is well versed on both the content creation as well as the product solution aspects of the broadcast industry.