Youssef Ben-Youssef joined Roku in 2016 as Head of Ad Platform with extensive experience in strategy and product in the ad tech industry. In this role, he leads the further advancement of Roku’s advertising business with a focus on its programmatic ad platform, data licensing and audience activation. Prior to Roku, Youssef lead the Publishers Solutions team at IPONWEB where he launched a comprehensive publishers monetization platform. Youssef previously held the role of Senior Director of GTM and Strategy Operations at Turn and AppNexus.
In addition to his recent leadership roles, Youssef has an extensive IT and management consulting background. He holds an MBA from Université Laval, and a Master in Computer Science from Bentley University.