Full Name
David Cohen
Job Title
MAGNA
Company
President, North America
Bio
Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David has helped to set the vision and remit for MAGNA GLOBAL, which is to use best-inclass marketplace and audience intelligence to decision more quickly and execute with greater precision, efficiency, and effectiveness.
David has been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.
David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” in 2012 and an “Online All-Star” by Media Magazine.
David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital
Marketing Committee from 2009-2012, He serves on the IAB Video and Advisory Board, the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).
Outside of work, David enjoys spending time with wife and two daughters. A self-described gadget-guy and fitness fanatic – he can talk for hours about training tips and the latest in hightech exercise gear.
David Cohen