Full Name
Christine DiLandro
Job Title
Citi
Company
SVP, Director of Media & Integrated Marketing
Bio
Christine DiLandro is the SVP, Director of Media & Integrated Marketing for the Citi US Card business. In her role, Christine is responsible for media investments and strategic communications planning. Christine has a strong track-record of pushing forward best-in-class digital marketing programs that have won industry awards. Christine led the integrated marketing partnership for Citi Bike, the largest bike share program in the U.S. The program has received accolades across the marketing industry for its innovative sponsorship approach, and won a Silver Effie in 2014. She also drove Citi’s media sponsorship of NBC’s TODAY Show concert series. The Citi Concert Series on TODAY successfully launched its first ever live streamed virtual reality concert to deliver fans everywhere a heightened experience.
Christine began her career with Citibank in 2004 where she managed advertising strategy, creative and media development, and PR for the Retail Bank. Prior to joining Citibank, Christine had 15 years of Advertising Agency experience managing account relationships at: J. Walter Thompson/Connect@jwt, Agent16 and The Sawtooth Group.
Christine DiLandro