Asaf Davidov is the Senior Manager of Ad Sales Research at Hulu, reporting directly to the Vice President and head of Ad Sales Research. Asaf oversees Hulu’s custom sales research efforts including consumer behavior, ad effectiveness and future ad models. His current focus is understanding the marketplace value of new to market ad products, original programming sponsorships and innovative measurement solutions for Connected TVs. Prior to Hulu, Asaf spent five years at NBCUniversal where he focused on both consumer and advertising research for editorial and sales. Asaf began his career at Knowledge Networks, now GfK, as a research analyst.