As executive vice president of marketing for AMC and SundanceTV, Linda Schupack is responsible for the strategic oversight, management and implementation of brand identities, multiplatform consumer and trade marketing activities, including advertising campaigns and consumer and advertising sales promotions, digital marketing and social media for both networks. Schupack has been running the marketing function at AMC since 2005 and was promoted to executive vice president in 2012. She assumed responsibility for marketing SundanceTV in 2015.
During her time at AMC, Schupack’s innovative marketing leadership has played a crucial role in the network’s evolution from a classic movie channel to a force in original programming and a must-have television network, solidified in the minds of viewers and fans as well as the lexicon of pop culture and in television history.
Much of AMC’s recent critical and popular success can be attributed to its celebrated and award-winning original programming, supported by Schupack’s inventive marketing campaigns that drive record engagement with viewers. Most recently, Schupack helped shepherd The Walking Dead, Fear the Walking Dead, Better Call Saul and Into the Badlands to history-making ratings success; The Walking Dead is the highest-rated basic cable program of all time and has been the #1 show across all television among adults 18-49 for the past five years, while Fear the Walking Dead, Better Call Saul and Into the Badlands premiered in 2015 and now stand as the #1, #2 and #3 top cable series premieres of all time.
Schupack has led innovative and widely popular campaigns for all of AMC’s original programming, including Hell on Wheels, TURN: Washington’s Spies, Halt and Catch Fire, Humans and Golden Globe® Award and Emmy® Award-winning Mad Men and Breaking Bad. In addition, Schupack has led campaigns for the critically acclaimed Rectify and Hap and Leonard for SundanceTV. Hap and Leonard premiered in 2016 and became the highest-rated original in the network’s history, returning in 2017 for its second season.
The efforts of Schupack’s marketing team have been hailed as “best of industry” time and again. In addition to being a CableFAX Most Powerful Women in Cable honoree, Ms. Schupack is the recipient of the 2012 Vanguard for Marketing, and the marketing work for Mad Men was inducted into the CTAM Hall of Fame. Further, AMC’s marketing department has been acknowledged as CableFAX Magazine’s Marketing Team of the Year, and Schupack herself has been recognized by AdWeek as “Entertainment Marketer of the Year.”
Before joining AMC, Schupack served for four years as senior vice president of creative services at its parent company, then called Rainbow Media Holdings, LLC. In that role, she served as Rainbow Media’s chief creative mind and was a key architect in the evolution of the AMC, IFC and WE tv brands. Schupack oversaw the development of advertising, promotion, collateral and new media materials for all of Rainbow Media’s businesses, including the corporate brand.
Prior to that, Schupack held a number of senior positions at Viacom’s Nickelodeon, including vice president of marketing and programming for Nickelodeon International, where she oversaw the creative development of Nickelodeon internationally, interpreting the brand for local audiences through the development and execution of marketing and programming strategies.
Schupack earned her undergraduate degree from Yale University and Master of Business Administration degree from the Yale School of Management.
Schupack supports various educational initiatives, including spearheading fundraising activities for Yale University and serving on the Yale Alumni Association’s Board of Governors. She has also served as a WICT mentor and currently serves as chairman of the board of “The Flea,” a Tribeca-based theater presenting bold and adventurous plays and performances.