Lauren LoFrisco heads up the team that focuses on the company’s distribution sales, research and public relations initiatives. Her team works closely with our multi-video provider clients and programming partners on identifying product and marketing efficiencies and promotions that will improve buys and revenues of their Video On Demand, Pay-Per-View, and multi-platform services.
Ms. LoFrisco brings an impressive track record in sales and marketing in the cable industry including her position as Group Vice President, Marketing, for Time Warner Cable, managing brand advertising, customer acquisition, new product launches and promotional partnerships. Prior to her cable operator experience, she was pivotal in launching the Road Runner High Speed Online broadband service as Vice President of Marketing, and earlier was a Distribution Account Director at Home Box Office (HBO). Her entry to the entertainment industry began in cable advertising sales with Harron Communications.
Ms. LoFrisco has been actively involved in industry marketing and leadership organizations. She is a graduate of CTAM’s Cable Executive Management at Harvard Business School and WICT’s esteemed Betsy Magness Executive Women’s Leadership Program. She holds a BA Communications from the University of Pittsburgh. She resides in Westport, Conn. with her husband and two children.