Jamie Power is the Managing Partner at MODI Media – WPP’s new Advanced Television group.
MODI plans and implements Addressable TV, Hyper-local TV and Interactive TV campaigns for GroupM clients.
Jamie spends her days focusing on leveraging data to advance consumer targeting which in turn improves return on marketer investments while deepening consumer engagement.
Jamie started her career 10+ years ago at GroupM’s MEC, as a Strategic Planner working across multiple fast paced categories including Entertainment, Retail, QSR and Consumer Electronics for several clients including LG, Lionsgate and Pizza Hut. Just prior to joining MODI Media, Jamie gained some great experience building out the advertising platform/model at TouchTunes Interactive Networks, a digital music company.
As more and more clients choose to explore Addressable Television, they benefit from Jamie’s expertise in identifying and reaching their brand’s true target with the ability to reach them with no waste. Jamie champions client’s initiatives to maximize learning, drive ROI and deliver the best results. Jamie was recently named 2016 Digital All-Star by Broadcast and Cable.