Jacki Kelley is Chief Operating Officer of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Jacki, who joined Bloomberg L.P. in September 2014, leads the business operations of Bloomberg Media, with a focus on driving global revenue growth, brand strength and developing the company’s new media strategy under CEO Justin B. Smith.
A dynamic leader with more than 20 years of experience, Jacki is widely credited with disrupting traditional business models to successfully meet client objectives across the publishing and advertising industries. She served as CEO for IPG Mediabrands North America and President of Global Clients, most recently dedicating all of her time to leading IPG’s successful bid for all of Microsoft’s creative and deployment work globally. Jacki helped lead a massive expansion of IPG’s global advertising network, which now buys $36 billion in media for clients, including ExxonMobil, Sony and BMW.
Jacki has been honored time and again throughout her career for her extraordinary work. She was named a Matrix Award Honoree by New York Women in Communications; Advertising Woman of the Year by the Advertising Women of New York; and was inducted into the American Advertising Federation Hall of Achievement. She was named one of Crain’s New York Business’s 50 Most Powerful Women in New York in 2013, one Advertising Age’s 100 Most Influential Women in Advertising and was number one on Business Insider’s 30 Most Powerful Women in Advertising list.
In her role as CEO, IPG Mediabrands North America, Jacki oversaw and integrated tools, technologies and services for all clients based in North America and across the IPG Mediabrands agencies, including Universal McCann, Initiative and bpn, and was responsible for global clients headquartered in North America. Previously, she served as President, North America and Global CEO at Universal McCann, where she helped lead a transformation of the agency, including the introduction of a pay-for-performance model, that led to a major expansion in client base and revenue.
Jacki has also held various business roles at Yahoo!, Martha Stewart Living Omnimedia and USA TODAY. At Yahoo!, she served as Global Head of Strategy and Solutions, where she oversaw the integration of the search and display sales teams into an enhanced sales force. She integrated four sales forces into one while in the role of Executive Vice President, Media Sales at Martha Stewart Living Omnimedia, earning the honor of min’s “Sales Team of the Year”.
Jacki started her career at USA TODAY, where she rose from an intern to Senior Vice President of Advertising, overseeing advertising and marketing for all international and domestic editions of the newspaper. In the late 1980s, she was a part of the team that led USA TODAY’s hotel distribution, an innovative marketing strategy at the time that greatly increased the paper’s influence and advertising proposition.