Carol Hinnant spends her days developing the vital network partnerships that fuel comScore’s revenue streams.
As Senior Vice President, National Television Sales, Carol works face-to-face and on the phone with comScore’s network clients developing new, innovative approaches to industry challenges using comScore’s granular television measurement insights.
“comScore is truly unmatched in the quantity and quality of information it can provide,” Carol says. “These insights allow us to tackle any challenge with a level of determination and creativity no other company can provide. We really march down a path laid by our clients’ goals and objectives.”
A seasoned media industry professional with more than 20 years of expertise, Carol draws upon a wealth of knowledge in the fields of strategic business development, sales and planning within the media and entertainment sectors in her role at comScore.
Prior to joining comScore, Carol served as Senior Vice President, National Television Sales at Rentrak and spent 16 years growing multiplatform distribution channels for cable network giants and emerging niche networks. Carol entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at comScore. Carol was named a Woman to Watch in the cable industry by Multichannel News and Women In Cable Television (WICT) and was named a Rainmaker by CTAM in 2008.
When Carol is not on the road reaching out to network clients and prospects, she enjoys spending time with her college-aged children, as well as golfing, cooking and traveling.